919-896-1152
Your brand needs a voice. Let's find it.
Tick Tock ...
You've got just a few seconds to capture the attention of your dream mate with an intro that stops him in his tracks, backed up by compelling substance that keeps him wanting more.
Just a few seconds to convince him that you're different from the wanna-be try-hards who are more flash than substance.
A few seconds to reassure him that it's time to finally get serious.
A few seconds to instill confidence in his ability to make the big moves.
And if he's got money to spend?
Jackpot.
Wait. What is this - online dating?
Nope.
Content Marketing.
It's real. And it's spectacular.
Ketti Bingley
Years of digital and traditional experience have developed a cross-disciplined understanding of how creativity and data-driven analytics work together to steer really great content across any vertical.
Relationship Activator
My passion is all about crafting authentic, intriguing narratives to amplify your brand; stories that are too valuable to stay buried on the "About Us" page of your website.
These potential human connections are relationship goldmines: powerful enough to draw the attention of curious onlookers, and strong enough to maintain emotional bonds with brand loyalists.
So, yes, frankly, marketing is a lot like dating.
You are trying to get to second base.
You don't want to waste money buying drinks for someone who has no intention of ever bringing you home to Mom.
Let me help you ace that first impression, engage in meaningful two-way conversation, and eventually lock in that marriage-material partnership.
PORTFOLIO
DUKE ENERGY
CREATIVE COPYWRITER | 2018-PRESENT
CORPORATE COMMUNICATIONS | ADVERTISING, BRANDING & CREATIVE
VIDEO PROJECTS
B2B and B2C promotional videos for Duke Energy, Duke Energy Progress and Piedmont Natural Gas products and services. My involvement in the full project lifecycle includes collaborative concepting with the art director, script-writing, voiceover talent coaching and on-site production assistance, as needed.
Products and Services Content
Renewable Energy Content
Piedmont Natural Gas Content
Share the Warmth campaign
DIGITAL AND PRINT WORK
B2B and B2C copy writing for web pages, banners, promotional call-outs as well as email, direct mail and one-pager projects. Content includes customer acquisition campaigns, thank you communications, program progress updates, regulatory change communications, new program naming and more.
WALK WEST / GREENROOM COMMUNICATIONS
CONTENT STRATEGIST | 2013-2018
"Twin Dolphin Los Cabos" Website Copy: B2C Lifestyle, Luxury, Real Estate
"Fayetteville Tech" Website Copy: Higher education website copywriting using a persona-matrix taxonomy
"Spencer Properties" Video Script Writing: B2C Real Estate
"Ready Wrap Gift Boxes" Video Script Writing: Introductory Video, Retail/Consumer Packaging Brand
"The Sodfather" Video Script Writing and Production: Informational Video, Environmental Awareness Initiative
Cathedral School (Raleigh, NC), Video (Lyrical) Script Writing and Production: Brand Awareness, Private School
VELCRO® Brand Trademark campaign: Part of an award-winning concepting, writing and production team for lyrical campaign
Rex Women's Center Musical Video: Part of an award-winning concepting, writing and production team for campaign
Longform Content Sample #1: Brand Messaging/Differentiation
Longform Content Sample #2: Successful Unconventional Messaging
Longform Content Sample #3: What Makes an Infectious Schoolyard Trend?
Longform Content Sample #4: Creating a storyline to talk about SaaS/app technology
SEO is a Human Skill.
I am human, as are most of my readers, so I let my topic and objectives fuel the interaction between what I write and the CTA. In the end, it's all Human-to-Human.
I break down complex concepts into compelling, digestible, purpose-driven content by putting the focus on organic-search-driven keywords & phrases that mimic logical thought processes.
Like Click-Bait. But Better.
Authentic Delivery.
Quality Content.
Quirky or quaint, snarky or serious, I've got a knack for creating attention-grabbing headlines, memorable slogans, killer catchphrases, meaningful straplines, and quality body copy that make your targeted audience stop in their tracks.
From companies with big names, to those whose names are yet-to-be spoken, every brand needs a marketing advocate to amplify their voice with strategic messaging that hits all the right targets: Consistency, Relevancy, Purpose.
"Ketti is one of the most creative and skilled writers I have worked with in my 25-year career as a journalist and now agency owner. She is able to achieve "snore to score" by combining informative content with digestible and/or humorous prose and lyrics on projects that have garnered national awards."
Sharon Delaney McCloud -- Agency Partner / VP, Professional Development
